Earlier this year, Rich bravely opened up his heart, soul and office to Peter Jones, the very shrewd (and very tall) dragon, for a brand new show called How We Made Our Millions.
It's all about Peter getting to know entrepreneurs, finding out what makes them tick, what drives them to be successful, and how organised their stationary cupboard really is.
Peter popped in to Fruit Towers to have a nose around, chat to the people who work here, and get a better understanding of why Rich (and Jon and Adam) run things the way they do.
He also brought his camera mates along and you can see Dan's yellow outfit, Rich giving a dragon fashion tips and Peter being a little bit scared of Oli's ankles on Wednesday night at 9pm on BBC2.
And if you've ever wanted to ask Rich a question, just post it our Facebook wall (www.facebook.com/innocent.drinks) as he's going to be answering them all straight after the show.