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October 08, 2011

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how did you first brand innocent fruits, what made it stand out from compettiors.

We chose the name 'innocent' because it summed up everything we stand for - being natural, simple and delicious. The thing that we think made it stand out on the shelf was the simple, natural pack design. Every other pack on the shelf was full of bright colours and pictures of fruit. We let the colour of the crushed fruit in the bottle do the talking, along with some clear design and some funny stuff on the back of the label. It's a principle we still stick to today.

Hello, Jade here, fellow lover of all things fruit and veg.
My question is:
Why do you add sugar to your recipes?? It is unnecessary and unnatural, as it has been refined of all nutritional value. Please stop using sugar!!
There are plenty of alternatives out there:
Agave Nectar; Honey; Prune Puree; Molasses; Other fruit purees; Maple Syrup; etc..
All natural and much better for you than the white stuff.
Please do read this and consider my alternatives.
Thank you,
Jade C.

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