We're making a new TV advert. The clever ones among you will be able to tell that it features fruit. Using the latest "dropping fruit from a rickety bit of scaffolding" technique, we are hoping to make something beautiful, entertaining and innocent in its nature.
Pete ("the best in the business") is looking after the fruit. He picks it, preens it and sometimes talks to it.
Helen is the director. She's firm but fair, and is guiding us towards sunlit uplands.
And the fruit just keeps rolling. Down chutes, from wires and pretty much every other way you can imagine that fruit could be propelled. We will stop at nothing until we have made fruit do every trick in the book.