We are delighted to say that from the end of this year, our big cartons will be made from 100% Forest Stewardship Council (FSC) certified card. In May 2009 the card in our kids wedge cartons moved over to 100% FSC too, so now all of our carton family is officially tree (and therefore bear) friendly.
Certification ensures that the paper comes from forests that meet high environmental standards, meaning forest workers are treated fairly and the forestry company invests in ensuring the forest is there for the long term. If you want to read more about the great work of the FSC click here.
And in the meantime, save a bear, buy a carton.