AGM 1:45 pm exploration stations

Time for the exploration stations

No rubber gloves involved. It's where everyone gets to go round and find out a bit more about the different areas of our business

Sustainability Jess and Lou are camoing it up for the Gym Jungle/Sustainability station, having acquired a live primate along the way

 

The Smoothie Kitchen is in full swing

And the Room of Fruit is all set to go

Dan 'The Man from Hertford' P and Siobhan Miranda are going to be taking contestants on a whistle stop tour of all the places in the world where we source our fruit via the Wheel of Fruitune.

 

Choose a spot on the map, hear all about the fruit we get from there and then let glamourous assiatant, Mart, spin the Wheel of Fruitune to decide where in the world you go next.

Creative Corner has been tidied and transformed into an exhibition of all the stuff we've made in the few years

 

 

 

And then there's Heather and Lucy E's Innovation Station

All the ribboned wrapped items will be hidden round the building for teams to find. They then have to come up with a new product idea, based on these objects.

 

Here are Team Lemon (Chris, Sarah, Katherine, Andrew and Kevin) on the hunt for their clues

It's pretty much how Heather and Lucy get their ideas for new stuff.

Everyone gets to visit two stations each and then it'll be time for tea.

Lunch is up

Time to hand out the hampers.

But first, a veg pot tasting with Lucy T and Fliss.

Bombay butternut squash curry with cumin and fresh spinach and a Texan butternut squash chilli with citrus rice and cajun roasted peppers

Everyone gets to taste both and then vote for their favourite after lunch in the special 'Yes' and 'No' bins.

Lunchtime democracy is where it's currently at.

12:25 AGM agenda

Here's what's happening today

Dan is compering

Aslam is in charge of music

But it's Joe who is running today's show

Here he is hydrating himself.

His dad, Alastair, has also come along to help out

The bell and the shoes have been specially polished

Luke's here

Luke (wearer of the consumer cam hat) has arrived

Tom (the hat creator) is also here to in case of any techincal difficulties/wardrobe malfunctions

The camera is currently set to take a snap every 3 minutes so you never know when you're going to end up on film.

Tom's thumb got papped at 11:44, just checking everything was in working order

(The shiny bit to the bottom left is the window light getting through. Tom does not have see through digits)

11:31am AGM begins

The sun is shining, the bunting is out all the way along the drive and our third AGM has just kicked off

The ladies of the kitchen are full armed for smoothie making later on

Heather's mystery table of ribboned wrapped objects is ready (more on that later)

The tasting stations are poured and waiting

The cakes are here

And the gym has been turned into a sustainable forest (complete with bird song and primates)

People are arriving and getting their name badge for the day

Beanbags spots are filling up nicely

Soon as everyone has arrived, Joe's dad is going to kick things off in style.

Joe is using a state of the art timekeeping device to make sure things run to schedule.

It might look like the same clock as last year

But it's got loads better.

the world's first head mounted iPhone App

Here's one last update on the AGM consumer cam before it launches as 'the world's first head mounted iPhone application' with a fanfare tomorrow morning. If only Tomorrow's World was still on the telly we'd be famous for something other than smoothies. Potentially.

What's it all about? 

To mark our 3rd annual innocent AGM this Saturday May 22nd 2010 we have commissioned London design partnership RIG to create a 'consumer cam' which will record the day's events live from an attendee's head. This hat mounted live feed consists of an iPhone, hosting a bespoke app that takes photos every few minutes, elegantly sellotaped to a climbing helmet. These photos are then uploaded to the dedicated website innocentAGMcam.com  which is fed by flickr and twitter and geo location updates live from the consumer cam for around 8 hours on the day of the AGM (10am-6pm).

Who's going to wear it? 

In the full spirit of social media democracy, we invited our community of digital followers on twitter, facebook and those in the innocent family to apply to wear the hat on the day. Luke Wicker (@lukeandwilf) was chosen as the final winner to wear the camera with Jo Walters (@jowalters) acting as his understudy in case of illness. 

How was it made? 

The iPhone app automatically uploads geotagged photos to Flickr. A bespoke website then weaves these with messages from @innocentAGMcam on twitter to provide a single place for Luke's perspective on the event. The idea was worked up over a fry-up around the corner from the RIG studio from an original brief to ‘interpret the AGM from a consumers perspective along side innocents own’. The consumer cam was tinkered together over the space of 4 weeks in the RIG studio. Progress reports on it’s development can be found in the AGM category of innocent’s daily blog.

And here's what it currently looks like. Be sure to tune in between 10am to 6pm on Saturday (the actual AGM bit is from 12 noon to 4pm) or check back next week to view the full archive.

strim-fast

This is Richard.  He works at Center Parcs in the beautiful countryside around Longleat.  He's mown a lot of grass in his eleven years there, but had never taken on a challenge like one of our grassy vans.

 

He told us it's the best day's strimming he's ever had.  We might get him along to Fruit Towers to tidy up the borders on the rest of our fleet.

another update from Rio & Delia's growing corner

The picture speaks for itself.

 

the kids are alright

25 mums and dads, 35 kids, one fantastic face painter and a walking smoothie descended on Fruit Towers last Saturday for a morning of fruit filled fun.

There was bird feeder making with Tansy.

Colouring in and magnet art with Ben.

Smoothie making workshops in the kitchen with Eleanor and Lucy F.

Fruit hat making with Kat and Gayle.

 The chance to chat to Ness all about healthy eating tips for kids.

And the chance to test our brand new kids website.

All of which was thirsty work so Alison and Abi were on hand to serve refreshments which included lots of yummy carrot and courgette cakes made by Abi's lovely sister.

However, the highlight of the morning for the kids seemed to be the chicken (which everyone under 4ft tried to take home)

Closely followed by Ben being covered in glitter.

Everyone gave us their healthy tip for getting fruit and veg into kids as they left and you can print your very own copy right here (just click on the image below to make it really big).

AGM countdown...

Our AGM is taking place this Saturday and preparations are well under way.

The welcome arch is firmly in place.

The beans bags have been plumped.

The grass has been hoovered.

And desks everywhere are being frantically tidied to make sure everything is in ship shape, tip top condition for Saturday.

The consumer cam is currently sat on Ted's desk (and spookily on his computer screen too).

If you can't wait till next week's update, you'll be able to get up-to-the-minute updates right here, live from Luke's head on the day.

Thanks to everyone who submitted and voted for questions to be put to Rich, Adam and Jon in the Q&A session.

We've counted up the votes and the top six questions that will be asked on the day are as follows:

1. Will you ever expand to the United States? We have nothing as good here. 

2. Does innocent have any plans to introduce a kind of veg pot that doesn't have to be heated?  

3. Are you able to make a smoothie entirely from ingredients grown in Great Britain - even if it is only a seasonal one?

4. What is going to change now that Coca Cola is a major shareholder in the company? 

5. Will you consider lowering the price of your veg pots to make them a more affordable option at lunch time?

6. Why oh why is there no more innocent village fete? It is my favourite thing to do in London. Will it be coming back?

Big thanks to Nannina, Lilly, Simon, Michael, Sam and Lors for their winning questions.

We'll post a full debrief of the day's events right here next week.

For now, it's all hands to the desk tidying.