The number of seasons (hello spring)
The number of elements (earth, wind, etc)
The number of meals in the day (breakfast, lunch, treats, dinner)
And the number of sustainable packaging criteria we use here at innocent.
When it comes to choosing suitable new 'housing' for our smootihes, these are the four things we care about most:
1. To use low carbon footprint formats wherever possible
2. To make our packaging as lightweight as possible
3. To make things out of either renewable or recycled materials
4. To make all our packaging widely recyclable.
Unfortunately it's often really hard to tick all four of these boxes.
Our big cartons do a great job in that we're ticking currently the first three boxes OK. However, there's still some room for improvement on the last one.
When we launched our big cartons, very few councils were recycling them at all.
The good news however is that little by little, these sort of cartons are becoming more recyclable. 86% of councils now collect cartons at recycling centres and one in five councils will collect kerbside (in other words, from your front doorstep). You can read more about it here.
In the same way we managed to get our little bottles to 100% recycled PET, it takes time and patience.
But little by little things improve.