Knitter natter, pitter patter - that's the sound of 620,000 behatted smoothies, squeezies and veg pots making their woolly way to a Sainsbury's near you.
Okay, so that's not an actual representation of the sound of bottles being delivered to stores but budget sound affects aside, the Big Knit goes live this week.
To celebrate the sixth year of this crocheted campaign (and to keep that Halloween feeling going that little bit longer), Gurdeep organised a massive game of Knitted Mummies.
We say organsied.
He also invented, devised and orchestrated the whole affair.
Here's how to play if you've got a spare half hour and 200 balls of wool kicking about.
What you need
Loads of wool
A captive audience (preferably first thing on a Monday morning)
Some wannabe mummies
A novelty charity single
Step 1: Assign each team as many balls of wool as they can carry and make them each nominate a mummy dummy.
Step 2: Allow them to cast on/tie the wool to their mummy but do not let the winding commence until the song has started.
Step 3: Give them the duration of the Big Knit Choir's Christmas single There's No One Quite Like Grandma to completely wrap their team mate in wool.
Extra points for woollen boxing gloves and novelty hats
Step 4: Find a genuine mummy-to-be to judge the final line up (thanks, Judge Emma G)
Step 5: Award prizes appropriately.
The Mumrah Award for most Unrecognisable Mummy: Caroline
Special Commendation for Double Wrap Tag Team: Mav and Steve
Special 40th Birthday Mummy Prize: Daverah
Step 6: Unravel your mummies, wind all the wool back into neat balls and put it all back in the lorry you nicked it from.