Fan of toilet humor? Read on.
According to one Brazilian environment group, peeing in the shower is no joke. It will save over 4,380 litres of water annually per household.
And to encourage people to do just that, they’ve launched a TV ad featuring everyone from Ghandi to the Statue of Liberty relieving themselves behind the shower curtain.
If everyone does it, it'll be a huge water saving and as water is an increasingly scarce resource in the world, that can only be a good thing.
However, if you can’t stand the thought of unsavoury swirlings round your toes in the morning, then there are plenty of other ways you can help save a bit of the blue stuff.
We're currently mapping our water-footprint here at innocent and if you fancy making yours a bit smaller, then the Waterwise have a full list of (non-peeing) water-saving actions – from mulching your garden to turning off the tap when brushing your teeth.
Of course, you could always try brushing your teeth in the shower at the same time as peeing for maximum water saving efficiency.
Now that's what I call multi tasking.>