We've just written a new book all about innocent.
We say just. We've actually been talking about writing one for the last few years but it took us a bit longer than we anticipated (lots of looking for old photos, trying to remember everything that's happened and what not).
In a nutshell, it's the story of our first ten years in business and is a book for anyone who wants to start their own business, bring fresh thinking to their current one or has been told their idea won't work.
After all, innocent is a business that almost didn't happen (we were turned down by every bank in the land) so we hope by telling our story we can encourage other people to have a go at doing their own thing too.
Even if starting a business isn't on your to do list, the book does a neat job of summing up our first ten years. And there are lots of pictures. Very important.
You can also watch this little film that the people from Waterstone's made when they came in for a look round.