Vice Admiral T. R. Cardboard-Box, Sir Reginald Bubblewrap, Lady Margaret Cell'Ophane - oh yes, the great and good of the packaging world were all out in force last week for the annual UK Packaging Awards.
The glitzy ceremony was held in the Grosvenor Hotel in London and we picked up the rather heavy, slightly sharp edged yet nonetheless coveted award for 'Brand Client of the Year'.
Beating off strong competition from Apple, Proctor & Gamble and Coca-Cola, we won in recognition of our 100% recycled bottle, our quest for sustainability, our all round packaging design and for being the brand most people would like to work with.
Which is always a nice reason to win.
John Inverdale presented our Jaqueline and Simon with the award, confessing in hushed tones he had 'literally millions' of our drinks at home.
No favouritism there then.