Good morning. It's Saturday and we are blogging live from our village fete. Very exciting.
We picked up the papers on the way to the park and read some stuff in the Telegraph about us being a 'greenwash' company. So we thought we'd clear up a couple of the points raised.
First of all, we did have some out-of-date information on our website, which we changed earlier this week. We need to get more efficient at checking it all, so we shall.
But we still stand by what we have always said - we want to make the best quality drinks with the lowest possible carbon impact. To do so, we buy the best ingredients possible and then find the most carbon-efficient way of getting them to our drinkers. We have a policy of moving our ingredients by land or sea only; we will not air freight them.
Our ingredients come from three main geographical areas - the UK, continental Europe and the tropics. The tropical fruit arrives in Holland via Rotterdam, Europe's main fruit port, and is blended in Holland with the European fruit on a daily basis. We then put the blended fruit into chilled tankers (the same as used for transporting fresh milk) and bring it by boat from Holland to the UK. The tankers come to the UK ports that are closest to our bottling sites (our main sites are in Wales and Somerset) to minimise transporting by road in the UK. We then blend these ingredients with the locally squeezed fruits (eg our oranges) and other local ingredients at our UK bottling plants and then deliver the smoothies to our customers. All of this happens six days a week, as we don't squeeze and blend on Sundays in the UK. This way of blending part of our smoothies in Europe with the European fruit and then in the UK with the other fruit and ingredients means that we minimise the amount of energy used in transporting our ingredients, ensuring we get the best drinks for the least carbon.
And that's that. Now, on with the fete...