Sustainability Jess and Rozanne went to Serbia in July to check out our raspberries and blackberries. Naturally, we're striving to only buy the very best berries for our smoothies, and they were there to make sure that we're buying them from farms that look after their workers and the environment.
The farms we buy our berries from are typically very small family farms – only 0.1-0.2 hectares. They grow a mixture of different crops: maize for feeding animals, plums for local markets and making schnapps, vegetables for the family and berries for some income.
These farms have been with the same families for generations, and they know exactly which crops to plant where to make the most of the natural environment (sun access, types of soils, water etc). The picking of the berries is mostly done by family and friends.
Serbia is a pretty interesting place. Not only do they have amazing berries, but they also hosted the Eurovision song contest earlier this year, have the tallest hay bales in Europe, and make some pretty spooky pottery.
Overall, Jess and Rozanne were really happy with what they found, and feel confident that only the best berries are making it into our blackberries, raspberries and boysenberries smoothie.
And once the hard work was done, they celebrated by drinking a few litres of homemade schnapps with this farmer. Those girls sure know how to party.