We've just come across this blog post by a clever guy called Michael who specialises in speed reading and accelerated learning techniques. He's really good at it and could probably read this whole page from top to bottom in a just a few seconds. Like that bit in The Matrix.
Anyway he came across one of our labels (above), where we mixed all the letters up but you can still kind of read it, and thought it was interesting so has broken the science behind it down a bit. Tnakhs for yuor knid wrods Mcehail.