ship shape

Ellen Macarthur came to visit us at Fruit Towers today.  She is keen to learn more about sustainability and to incorporate it into all that she does so we sat down for a smoothie and a chat about what we do here at innocent and why and what we can all do to lessen our impact on the planet. 

Ellen talked about the challenges of going for records on a boat and how you take the absolute minimum with you, are careful never to leave the computer screens or the lights on, and generally manage what you have down to the last drop of fuel or water because if you run out there is no way you can stop for more. We thought this was a great example for how we all need to remember how many resources we all use every day - because while we can just duck out to the shops if we run out of milk, and there is always energy when we want switch on the lights, ultimately there is a finite amount of resources on the planet and if we destroy the environment, or use them all up - it's just gone. 

So we'll try hard to keep doing our bit to keep using recycled materials, reducing our carbon footprint, and generally lessening our impacts day by day.  Good luck on your next endeavour Ellen.

Posted by Sustainability Jess.

Comments

[Brett]

I see a little blue marking on Canada. Hope that code means you'll be coming across the pond soon. I miss a the taste of a good Innocent smoothie.

[ted at innocent]

Hi Brett.

The blue mark is a little blueberry icon showing where we get our blueberries from. Nova Scotia in Canada in fact.

You can find out more about our Canadian blueberries here:

http://tinyurl.com/2oh93m

[Ned]

are there innocent in the US or is that cranberries on the map.

[dan at innocent]

They are cranberries. No innocent in the USA yet.