We have a competition to tell you about. We want kids to design our packaging, and the best designs will end up being used in real life – in the shops and everything. Quite exciting. As you might know, we quite like putting different stuff on the back of the kids smoothie packs, to keep the young ones entertained (and sometimes even educated). But we figure that as a bunch of old people, we should let the kids have a go themselves.
There are four age categories (under 8's, 9-11, 12-14, 15-16), with the very best design from each age group appearing on our packs in spring/summer 2008. And five runners up from each category will receive a year’s supply of smoothies and a visit to their school by our DGV to hand out smoothies. We’re not necessarily looking for amazing works of art – what we’re after is creativity, smart ideas and something that’s relevant to what we do. The judging will be done by children's author/illustrator Lauren Child, creator of Charlie and Lola and Clarice Bean. And that’s that. It’s a pretty exciting thing to have a go at – visit www.innocentkids.co.uk/win to find out more.