The Fonz, Fonzie, Fonzerelli. Now he was cool. So cool in fact that he'd go water skiing in a leather jacket (no handed). We could only ever aspire to be that cool when we were young.
We got a step closer recently though after being named one of the top 500 'Cool Brands' in the UK. Here's our page in the Cool Brands 2007/2008 book.
The awards are judged on innovation, style and desirability. Qualities we try to live by everyday funnily enough.