The Fonz, Fonzie, Fonzerelli. Now he was cool. So cool in fact that he'd go water skiing in a leather jacket (no handed). We could only ever aspire to be that cool when we were young.
We got a step closer recently though after being named one of the top 500 'Cool Brands' in the UK. Here's our page in the Cool Brands 2007/2008 book.
The awards are judged on innovation, style and desirability. Qualities we try to live by everyday funnily enough.
I had such a crush on the Fonz when I was younger (much, much younger!!). Kind of scary looking at him now :o)
Posted by: Renee Boyer-Willisson | October 23, 2007 at 10:54 AM
because it just is. Plus it tuesday is so much easier to spell than wednesday --which took me forever to learn. so in my childhood i lost alot of points in tests because of dreaded wednesday!!
heheeeee
Posted by: anastasia | October 23, 2007 at 12:47 PM
Tuesday is clearly better than Wednesday because it's closer to the weekend.
Posted by: Chloe Corkhill | October 23, 2007 at 02:16 PM
Tuesday is clearly better than wednesday because i have been good today, denying my cravings for choc. This will power cannot last more than 24 hours, so after giving in to temptation tomorrow, scoffing choc, I shall have pangs of guilt, dulling my wednesday with a cloud.
Posted by: Sue Fuller | October 23, 2007 at 02:54 PM
Tuesday is clearly better than Wednesday simply because it starts with T.
T is way cooler than W.
(Example: Mr T from A Team)
Posted by: Ozgur Inceogullari | October 24, 2007 at 08:53 AM
Isn't the deal with the coolbrands book that you pay a couple of thousand £ to be in it?
I was under the impression that they create a shortlist - largely composed of clients and partners of the judges - then ask the companies on that shortlist to cough up before confirming the 'coolest'(most cynical?) brands.
Not very Innocent if that's the case.
Please correct me if wrong.
Posted by: Fran | November 01, 2007 at 02:37 PM
Hello Fran
We didn't pay to be a cool brand. We were flattered to be included, even though we're not particularly cool compared to the Fonz or any of those shiny stereo/car/fashion brands.
Posted by: dan at innocent | November 02, 2007 at 02:49 PM
This power can exceed within 24 hours, so after giving in to temptation in the morning.
Posted by: חופשת סקי | October 31, 2011 at 06:05 PM