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October 22, 2007

Comments

I'm so glad you posted this. I look at fruit from far away places and wonder how it got here. I assumed it was always air freighted.

Even more innocent smoothies for me then!

So you don't air freight right? And I assume from the picture above you dont sea freight either? so how do you get your strawberries from elsewhere in Europe to the UK whilst those in the UK are left to spoil?


I read about your strawberry scandal here:

http://brightonthemoney.wordpress.com/2007/10/03/innocent-of-what/


anyway the picture above is misleading as "mile for mile" shipping by sea is less harmful. As always statistics can be used by anyone to prove anything

Hi Mike,

We don't air freight, but we do use sea freight for some of our products. There's no form of transport that is entirely without impact, so we want to make sure that we pick the best method available for each fruit. We liked this picture because it demonstrated in a really graphic way how much more damaging it was to air freight products - sometimes it makes a nice change to convey a message in pictures than using lots of words all the time.

When it comes to strawberries specifically our policy is to source locally where the quality, variety and quantity is available (e.g. we source apples, blackcurrants, yoghurt etc locally). The variety of strawberry we insist upon (the Senga Sengana) simply doesn't grow in the UK in any meaningful quantities, so we can't get it in the UK. We chose that variety due to its rich taste and colour. meaning that it makes better smoothies than say the El Santa strawberry, the main UK grown variety.

In response to Mike's link about strawberries, it's a shame that people like you are criticising Innocent for using European rather British strawberries but say nothing about how Tesco are currently selling strawberries from the USA, which is much further and will have been flown here not shipped by sea. At least Tesco's American strawberries haven't travelled quite as far as the beans from Kenya or the asparagus from South America (can't remember exactly which country).

As for your remark that "the picture above is misleading as 'mile for mile' shipping by sea is less harmful", I think that you'll find that is the point that Innocent are trying to make!

Read, think, research, think again and THEN criticise, in that order.

Yes, I must agree, Mike appears to have misread or misinterpreted the ad, his comment is completely contradictory, both in word and principle than this whole argument itself...rather absurd.

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