We've been working on the rest for a while. But today is when we can finally announce that we got to 100%.
Our bottles are now made from 100% recycled plastic. It's a world first, and heralds a huge reduction in our carbon footprint. Here are some facts, comparing the new bottle's impact versus the old 50% recycled version:
- 20% reduction in materials (we've made the bottle lighter)
- 55% carbon reduction
- 100% recycled content
- 100% recyclable
- 100% food safe
Next up, we're changing our label paper so that it's made from 25% recycled content and 75% FSC certified paper, and we'll be working on getting this better too.
Making our business better involves a series of steps. Sometimes they're small and almost unnoticeable; sometimes they're pretty big and have a large impact on the way we treat the planet. Today is one of the slightly bigger days, but we'll keep doing the small stuff too. We'll keep working on the rest, because we want to build a company that we can be proud of.