You may have noticed that now and again we like to make sure our drinkers are on their toes and paying attention by slipping in the odd unlikely ingredient to the list.
Shiny trumpets, two-man tents and rubber ducks have all been known to have made an appearance at some point.
But we were still shocked to receive a concerned email from Rhian about a new entrant:
While drinking my delicious innocent breakfast thickie this morning, I was most alarmed to read that the ingredients included 'a sprinkling of ground up cats'.
Thankfully I am not a vegetarian, but do not usually eat any cat until after lunch as it plays havoc with my digestive system. I would be most grateful if you revise your recipe as I'd hate to give them up. Surely there is something else you can use to give it similar bite?
We are happy to inform Rhian that this particular label appears to have been the victim a printing slip-up, and not an attempt on our part at introducing exciting new ingredients into the world of quality fruit drinks. It should of course read 'a sprinkling of ground up oats'. Of course.
And we'd like to take this opportunity to say that our drinks have been cat-free since we launched. We plan on maintaining this stance for the foreseeable future.