new labels

We've just finished writing and artworking a whole heap of new labels. They're stuck up on the wall for all to see.

Here's one to read now. You'll have to wait a week or two for the rest of them to start appearing on the shelves.

Comments

[Maria]

I really like your labels. Sometimes they make me laugh out loud and once I choked on my smoothie when I read one about the drink NOT containing any nuns (or monks, I can't remember).

Here's an idea. A competition to write the copy for a new smoothie...?

[Maria]

On second thoughts, seeing as you've got so many already, what about VOTING on the best one - and maybe a competition to write an even better one than the 'best' one you did?

[Michelle]

I love these labels and always thought I could write a good one, however I'm not sure a competition is a good idea as it would only make me sad when I realised I couldn't :P

[beth]

Can't wait to see the new labels - but I always love the little notes you stick on your bottles bottoms more :)

[dan at innocent]

Nice idea Maria. We need to have a competition or some voting. We'll get round to it soon, promise.

[vera filthaut]

i love your juicy water. if it would come with a sports bottle top so i can actually drink without spilling while i am at the gym that would be perfect. xx vera

[Emma]

I have never read such awful label copy in my life. What are you on at Innocent. Do you really think this is funny and appeals to 'normal people'. You have gone one step too far!!

[Sandra]

Sorry, Emma, can’t disagree with you more.
Loved the comparison with a monkey (“with less hair and more remote controls”).

Once upon a time, if I remember well, you guys talked about writing a new book about camping and a visit to the Natural History Museum ... and the story of the company. Something about sharing the innocent experience.

Well. The book might even be written by now. But if there’s still some space left, you could (please) include photos of your favourite labels. I would very much appreciate that.

When I came across your smoothies, I loved the labels so much that couldn’t bring myself to throw away the bottles, so I started a small collection.
Then one day, I came back home to find my kitchen had been invaded and the bottles taken away. Turned out my husband had sent the little ones to recycling bin heaven. Can’t understand why. Could that have something to do with them taking over his side of the bed?

Can’t wait to see the other ones!
:-)

[Alex]

I particularly laughed at '...and if we do you can tell our Mums' - I love that. Your labels are great and I can't wait to see the new ones
xx Alex
(Drinking Mangoes and Passion Fruits as I type)

[Jimmy]

Your labels are awesome. So awesome, in fact, that a certain major supermarket is blatantly stealing the concept and writing quasi-witty copy for their own smoothie bottles.

It doesn't work, though. The innocence shines through. The supermarkets try hard.... but they're not funny. Innocent cartons are awesome. Keep them that way!