now you see it, now you don't

Please say hello to our new eco bottle. It's our first ever bottle to be made from a 100% renewable source (corn), uses no plastic at all (hence no oil or gas) and is manufactured in a carbon neutral process. What's more, it's totally compostable, as our Claire's dad demonstrates in the pictures above.

Peter (Claire's dad) managed to completely break down 2 eco bottles in about 10 weeks in a controlled experiment at the bottom of his garden. And it follows that more composting means less landfill, which can only be a good thing.

We're trialling the eco bottle with our new breakfast smoothie at present but we hope to be able to swap all our bottles over in the future. Read more about our clever new bottle in this Q&A.

Comments

[Ben]

Great news. Congratulations.

[Helen]

Hooray for innocent and the new bottles!

[Lizzie]

Excellent! I look forward to planting (composting) my first bottle. And the breakfast smoothie looks darn fine too - look out cumbersome bowl-dependent breakfast cereals...

[adam]

anybody know when the breakfast smoothie comes out? or is it already available?

[dan at innocent]

It's in the shops as of tomorrow Adam.

[Beyond Irony]

Is there any way to stop the bottles decomposing? (if you want to keep it)

[jordan]

hurrah.

it's a shame that these smoothie bottles will only makeup about 0.5% of the plastic bottles that are thrown away every day though.

global warming isn't even good. i mean, where was the snow this christmas? exactly. nowhere to be seen.

[Gaynor]

Amazing. Well done on your breakthrough :)

[kemela]

HA! for four years my uni mates have teased me about having a compost back at home. Now that you lovely innocent people do compostable bottles, it turns out i was a cool cat after all.