innocent drinks juice our drinks us news family bored? press innocent kids health careers
 
daily thoughts
weekly news
 
innocent - healthy jan
innocent - healthy jan
fruit picker
the dudes banana plane iPhone app


long live Alex
daily thoughts

This is what's on our mind today.
If you fancy getting a weekly digest in your inbox, join the family here

« good things come in threes | Main | heap o' hats »

November 02, 2006

Comments

Love the smoothies, and your attempts and green-ness are very commendable, but if this is so important to you, why are you still selling your smoothies in tetra-packs?

The reason we use cartons is that they make sure our drinks stay as fresh as can be, which means less waste. This has a large positive environmental impact as wasted food is wasted energy which is a big problem in the UK.

As importantly, they use very little material (extremely light) and are made from sustainable resources (managed coniferous forests to ensure the trees are constantly regenerated).

A lifecycle analysis of tetrapak versus PET plastic (recycled or not) shows Tetrapaks puts a lighter load on the environment overall due to much less processing of source material (ie trees not oil) and much less transport emissions and energy usage. Added to this is the fact that they are carbon neutrally made, so we think that despite the difficulty in recycling they really are much better for the environment.

Despite most people thinking otherwise, our cartons are fully recyclable. The issue is that most UK councils currently don't recycle them, in the same way that most councils didn't take plastic bottles 5 years ago. In Scandinavia over 60% of cartons are recycled, the EU average is 28%, but in the UK it is less than 2%. Cartons are a great packaging format, we just need to put pressure on to start the recycling revolution.

Up until June 2006, lots of the UK's carton recycling happened at a paper mill in Fife called Smith Anderson. Unfortunately this mill has now been closed. This weeks update from Tetra is that Nicola Mann, their recycling guru, is in discussions with 130 district areas (either the LA itself or the sorting facility etc)as well as with big retailers, that will cover even more areas. The goal for the end of 2007 is to have 70% of the UK covered with viable collection points or schemes, working out of the four paper mills (North, South, East and West in the UK) currently under trial as more extensive replacements for Fife.

If you’re not covered yet (and you can check on tetra’s map here: http://www.tetrapakrecycling.co.uk/04.htm#map ) there is always the option of downloading these address labels and posting your cartons off to be recycled at Perry's Recycling in Somerset:
http://www.tetrapakrecycling.co.uk/pdf/labels_oct_06.pdf

It’s really important to use the labels because the platypus lets them know that it is cartons to be recycled and not normal post.
We’re always updating our tetra recycling info on the website, so keep checking this page for the latest:
http://www.innocentdrinks.co.uk/us/our_ethics/packaging_materials/recycling

Good answer. Thanks.

The comments to this entry are closed.

subscribe to this blog's feed


youtube
our YouTube channel

flickr
innocent big knit 2010
2008/2009/2010 AGM
veg pot veg art
2008 village fete

our other blogs
innocent in Sweden blog*
innocent in Ireland blog
innocent in Denmark blog*
our Big Knit 'knitter-natter' blog
our innocent village fete blog
*contains foreign language & open sandwiches

monthly archive
2011
january |  february |  march |  april |  may |  june |  july |  august |  september |  october |  november | 
2010
december |  november |  october |  september |  august |  july |  june |  may |  april |  march |  february |  january | 
2009
december |  november |  october |  september |  august |  july |  june |  may |  april |  march |  february |  january | 
2008
december |  november |  october |  september |  august |  july |  june |  may |  april |  march |  february |  january | 
2007
december |  november |  october |  september |  august |  july |  june |  may |  april |  march |  february |  january | 
2006
december |  november |  october |  september |  august |  july |  june | 



powered by typepad