life in copenhagen

Just got back from a nice visit to our new Scandinavian hub (hub is a good word), so here's the news from Copenhagen.

First of all, Viking Towers is amazing. Great building, five minutes from the station, brilliant team of people and a whole room dedicated to Abba (it's our base for the whole Nordic region - not just Denmark - so they have allowed a bit of Sweden to creep into the place).

the Abba Room

when I'm not being a pop star I like to make soup

While I was there we interviewed four people to be the creative/comms sort of person for innocent in Scandinavia and it went pretty well. It's a weird one - you have to find someone who you can trust to be the 'voice' after you've gone home (and in a new language/culture that we in London don't have much of an idea about), so it's as much about your gut feeling as anything else.

mmm frikadeller

It's a very communal office. They've got a nice eat-in kitchen, and a lot of grub in the fridge. Pictured above (from top left, going clockwise) are Matt (used to run innocent in Ireland and is now the chief in Denmark - think Arthur Daley meets Johnny Cash), Daniel (our logistics champ), Laura (running the office and pretty much everything else) and Jess (over from London to set up marketing stuff). Niina and Christina weren't there for lunch, which is a shame (they were out doing their sales thing).

Christina, hard at work

The whole place has got that small start-up spirit in buckets. On the day that I was there, lots of point of sale bumf was moved from the office and into Laura's mum's cellar about 25 minutes away for the next month or two, while they figure out what to do with it. We couldn't do that in London these days (none of our mums have cellars).

Summary - I love going to our new offices. They make you feel like anything's possible. Which, of course, it is.

Comments

[Sandman]

I loved the natural arches pics. Its nice to have a bit of beauty coming over the net.

[Loobylight]

I don't understand - whay is Laura's mum's cellar only 25 minutes away for a month or two...and what are the options for the cellar to do that you describe...? Will it be further away or nearer away after a couple of months?

[dan at innocent]

Sorry, bad English. Laura's mum's lives 25 minutes away and is letting us use her cellar for a month or two.

[Georgina]

It is quite obvious from the sign on the fridge that the Scandanavian smoothies are really peeved 'cause they also want hats and are going to have a massive punch up! As this is quite a cold country I believe this is fully understandable, what steps are you taking to ease the unbearable plight of these small innocent yet irritable ones?

[KITTY]

Thank Goodness Bras don't have doors then....

[Elisa]

I want to work for Innocent! Being Scandinavian and all I might just be right for you guys, and I just love what you have done and do! Let me work for you, I know you want to! :)

//Elisa

[Ang]

Does Christina have a very little head or a very large monitor - and why is she trying to eat it? You really should have let her come along for the lunch guys! Even Matt (background) looks like he's realised that a small clanger may have been dropped on that front.
Perhaps you could suggest that she tries a smoothie or two between meals to stave off the hunger pains? - or - Maybe next time she'll remember to be a good girl in order to get herself a lunch invite....

Suggestion for next newsletter: Photos of other gnawed office equipment. Titled "Where's Christina been?..."