Here's the question: is it right for smoothies and juices to be taxed, when most other food isn't?
Obviously, as makers of fresh fruit drinks, we're a little biased. At present, we're trying to work out how a government that encourages people to eat five portions of fruit and veg a day can still charge 17.5% tax on 100% pure fruit juices. It doesn't make sense.
Go to the supermarket today and you don't need to pay VAT on the vast majority of food and drink (for the benefit of non-UK readers, VAT = sales tax). That means a 0% VAT rate is applied to all "essential" foods whether it's doughnuts, frozen chips, meat pies or beefburgers. Yet all "beverages" are taxed at 17.5% - classed as non-essential, beverages are exceptions to the zero-rate that's applied to food.
More here in our Guardian column, but the question remains - should you have to pay VAT on our drinks? Are beverages non-essential? Feel free to comment...