We start selling drinks in Denmark very soon. One of the first things we need is a little advert that will be shown on instore TV in some of the places where we'll be selling our drinks.
Before something like this gets made, we always ask the question 'can we make it ourselves?' Sometimes we need help from the professionals, but often the job is simple enough for us to do on our own. Besides, if you don't try to do stuff yourself, you'll never learn how to do new things.
As this ad will only be 12 seconds long and just needs to say "Hello. We're innocent. Fancy buying our drinks?" we figured that we could handle it. So I phoned up our friends Ed and Jerry (they should do ice cream) and they came down to help. Ed is the friend who helped us make our first TV advert in Gunnersbury Park last year. There were three of us there that day as well.
This time we chose Wimbledon Park. It's a bit closer to Ed's house and there were still a few blades of green grass if you looked hard enough. It was a sunny day, we got the vital 12 seconds, and we're off to Jim's house at the weekend to edit it. Couldn't be easier.