A friend of mine is a journalist and was telling me that at the recent O2 Wireless music festival (I think it was in London), the one thing that didn't work was the wireless internet connection backstage. So all of the journalists and photographers had a bit of a tough time filing their copy and sending their pictures.
So I guess the lesson is that if you're spending all of that money telling people about your company's core thingummybob ("hey, we're wireless") then it probably pays to take care of the wireless bit before the pop music. Keep the main thing the main thing, as a wise man once said.
Making great tasting drinks is our main thing, just in case you were wondering.