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We had a meeting this morning about making a new advert for the telly. Very exciting. Note the biscuits on the table - all good advert meetings need biscuits.
Posted by dan on June 21, 2006 at 03:31 PM in adverts | Permalink
If you run out of biscuits (heaven forbid), I've found croissants are a satisfactory substitute.
June 21, 2006 at 07:51 PM
I hope it has more of the Innocent personality than the first ads. Plus more fruit, more fruit is always good...
Rob Mortimer |
June 22, 2006 at 09:17 PM
In the first ad we wanted to keep it simple and stick to telling people about what went into our smoothies. For this one there's a bit more expression of what we're about as a company. It'd be hard to fit in more fruit than last time, but rest assured, the fruit will still be the star of the show.
June 23, 2006 at 02:30 PM
Excellent, to me the personality of Innocent is the biggest factor in differentiating it from other smoothies/juice drinks.
I usually get odd looks in the office when i'm laughing at an upside down plastic bottle.
I mean, how many other FMCG goods do you pass round to people just so they can read a quip about Bon Jovi?!
Rob Mortimer |
June 24, 2006 at 01:37 AM
you'll be fine, you have a great brand and fallon is a great agency so...
June 26, 2006 at 10:17 PM
Will there be any croissants or biscuits in the ads?
June 27, 2006 at 06:02 PM
Thanks Javier. Although we're still good friends with the guys at fallon we're actually working on this one with lowe.
July 01, 2006 at 12:36 PM
I've never had an innocent smoothie in my life but i must commend you guys on your contribution to aid. I was watching your latest advert most recently and wondered about the bit where you DONT 'squash' a gang of black workers...and DO squash banana's...Anyway, it made me wonder whether you really did give a damn about the third world or it was just a twisted joke??! Anyway, i came to website to find out..and here you are..looking for a new advertising campaign...dont go soft on us! Get the message across you big bunch of pen pushing smoothie makers! These big corporations need to know there's money to be made in being good to this planet, instead of ruining it. Anyway, if get too much flak of the the zero coke boys, i understand...but to be honest, the next time i go to the petrol station..i'm gonna buy one of your smoothies! Thats a promise!
Carl Dawson |
July 13, 2006 at 08:32 AM
Hey Carl. Glad you like the new ad. Check out www.innocentfoundation.org - our separate registered charity into which we put 10% of all profits in order to do good stuff. We're also rigorous about the ethical sourcing of al ingredients, so we're trying to do our bit.
Account Deleted |
July 13, 2006 at 09:00 AM
a representative from your company was on a radio program in ireland this afternoon which got us talking about your drinks and feel you should use the slogan YOU WANT THE FRUIT,WE'LL GIVE YOU THE FRUIT or THE FRUIT,THE WHOLE FRUIT AND NOTHING BUT THE FRUIT
james lavender |
October 10, 2007 at 06:59 PM
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