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daily thoughts

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May 08, 2007

this water - our brand new brand

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Our juicy waters are no more - as of today they're going to be known as This Water, which is a new brand we've invented. It means that we can leave innocent to focus on fruit, while This Water will be all about (you guessed it) water.

To start off with, you'll find the original juicy water recipes in This Water bottles, but we've got big plans to make all sorts of interesting watery drinks.

There's a new website here, and you'll find This Water on the shelves this week in Starbucks, EAT, Somerfield and the West Cornwall Pasty Company. Let us know what you reckon.

April 20, 2007

please say hello to this water

Thiswater

We'd like to share a secret with you. We're changing our juicy water. A little while ago, we realised that innocent is all about fruit, whilst juicy water is mostly about water. So we thought that a change was in order. In a few weeks time, innocent juicy water will start to be called This Water. The same tasty recipes with a nice new name - a brand new brand.

We thought we'd give you a sneak preview of what This Water will look like - there it is, at the top. And we'll post more info on the launch as it draws closer.

 
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