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March 31, 2008

popping around

If you've ever wondered what it's like over here at Fruit Towers but have never had a chance to take us up on our offer to pop around, then have a quick watch of these two clips.

One is by Abi from Hippyshopper and the other by a French TV channel. Both star our Sustainability Jess who's as equally great with cameras as she is at doing ventriloquism in French.

December 11, 2007

blog eat blog

Treekeeper

Last week Adam, one of the founders and chief greenskeeper for method products, came over to Fruit Towers to meet our Sustainability Jess. After going home method blogged about their visit so we thought we'd blog them back. Hello method.

We think method are great - they make non-toxic cleaning products made with natural ingredients. Jess and Adam had lots to talk about - method use 100% recycled plastic for their products, just like our bottles, and do great work on carbon reduction, ethical sourcing of the ingredients for their products, and trying to have a positive impact on the world.

We swapped lots of great ideas, and promised to keep in touch in the future, after all four hands are better than two.

November 27, 2007

ship shape

Ellen

Ellen Macarthur came to visit us at Fruit Towers today.  She is keen to learn more about sustainability and to incorporate it into all that she does so we sat down for a smoothie and a chat about what we do here at innocent and why and what we can all do to lessen our impact on the planet. 

Ellen talked about the challenges of going for records on a boat and how you take the absolute minimum with you, are careful never to leave the computer screens or the lights on, and generally manage what you have down to the last drop of fuel or water because if you run out there is no way you can stop for more. We thought this was a great example for how we all need to remember how many resources we all use every day - because while we can just duck out to the shops if we run out of milk, and there is always energy when we want switch on the lights, ultimately there is a finite amount of resources on the planet and if we destroy the environment, or use them all up - it's just gone. 

So we'll try hard to keep doing our bit to keep using recycled materials, reducing our carbon footprint, and generally lessening our impacts day by day.  Good luck on your next endeavour Ellen.

Posted by Sustainability Jess.

October 16, 2007

a royal visit

We had a special visitor at Fruit Towers yesterday. Prince Andrew came in to see what we do, and he had a good old wander round the place, talking to people, learning the art of making a proper smoothie and politely declining to wear a large woolly hat. Here are some pictures from the visit:

Hrh_001
Little hats, by royal appointment.

Hrh_021
Lucy puts on her best "I'm 2 feet away from an actual prince" face.

Hrh_023
"And this is a tree."

Hrh_029
Jess puts the stare on HRH.

Hrh_055
"...and then I dropped the crown and my mum grounded me for three weeks."

September 14, 2007

nag nag nag

Officenag

Would you like to do something about climate change, or sweatshops, or eating better food, but, well, you know... You're busy, things come up, your forget, you don't where to start...

Well, we found something that might help. The Nag. This is a great new initiative where if you sign up on line, you'll get a little email reminder (or nag) which will tell you one easy thing you can do to be greener, cleaner, and if you want - a little bit smug about how good you are. Nag subjects vary from energy, flying and food through to chemicals, clothes and money. You are given a choice about doing each month’s nag - be it turning down your thermostat, switching to green energy or getting an ethical bank account - or simply skipping it until the next month’s nag arrives. The Nag team track what people are doing, measure the calculable impacts and then display it on a nifty map so you can see the difference that we have all made.

The idea is that a few people doing small things are drops in the ocean. However, thousands of drops, can together make a big wave (of difference, that is)… we like it.

By Sustainability Jess

July 24, 2007

a darker shade of google

Blackle

Here's something interesting our Sustainability Jess told us all about on Monday morning...

When your screen is white, be it an empty word page, or the Google page, your computer consumes 74 watts of energy, and when it's black it consumes only 59 watts. A guy Mark Ontkush wrote this article about the energy saving that would be achieved if Google had a black screen. Taking in account their huge number of page views, according to his calculations, 750 mega watts/hour per year would be saved.

In a response to this article Google created a black version of its search engine, called Blackle (or black google if you still love the google logo), with the exact same functions as the white version, but with lower energy consumption.

It's great that google are so open to ideas like this and went and implemented it off that back of Mark's idea. Why don't you go and change the bookmark in your browser for Google. I just have.

July 18, 2007

well behaved pineapples

We like to buy fruit from farms that make that extra effort to look after their workers and the environment. So we've been buying Rainforest Alliance certified bananas for a while now, and are keen to get our pineapples certified as well. However, at the moment there are no farms certified to the standard to provide them to us. Our Jess went to visit pineapple growers in Costa Rica recently, to learn more about pineapple farming, and to understand what actions were needed to get the farms certified.

Del_huerto_conservation

After a bit of research and chatting to the farmers, it seems that the three main areas the farms are working on are conserving biodiversity, protecting the soil from erosion and worker safety. So we'll be working closely with the farms and auditors from the Rainforest Alliance over the next few months on these three main areas, and will hopefully get that certification. Oh yes.

Yolanda_francisco_jess
Yolanda and Francisco (Rainforest Alliance auditors), and our Jess

A word about the pineapples we'll be buying...they're called Mayan Gold and are really juicy and sweet.  The plants and the pineapples are very prickly on the outside, so you have to wear special clothes when picking them, to protect your skin. The pineapples are prone to sunburn if they're on the outside of the plant, which means that they don't look so pretty but they still taste great.

Pina_cull

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