Sound the trumpets, hoist the flags, this is a momentous, err, moment. We're welcoming two new carton sizes to the family. We've been making our drinks in 1L cartons for more than 6 years now, and they have served us well. However, the time has come for our 1L cartons to enter retirement.
Whilst we’ll miss them, coming soon to a store near you* are our new 750ml and value 1.25L cartons.
750ml is a good size for those who've always struggled to finish our 1L cartons. 1.25L is a good size for those with many mouths to feed (or one very hungry mouth).
To our 1L cartons, we say thank you for the smoothie storing work you've done. We'll salute you as your cruise liner departs Poole for Antigua. To our 750ml & 1.25L cartons, we say a warm welcome to the family. We know you'll do us proud.
(We added this next bit as a comment below but we thought it was worth adding to the main blog too, in case anybody missed it).
In terms of pricing for our new cartons, we want to be absolutely transparent. Ultimately, it’s up to individual stores what they choose to charge for our drinks, but the RRP** for our new 750ml carton is £2.79, and for our 1.25L carton it is £3.69. This means our 750ml cartons are cheaper per pack, but cost a bit more per ml than our old 1L cartons. Our 1.25L cartons are a higher price per pack, but are the same price per ml as our 1L cartons.
Since we launched our 1L carton in 2004 we have not increased our prices. In that time lots of things have happened which mean it now costs more to make our drinks than it used to (namely, fruit prices have gone up, and we use quite a bit of fruit).
We know that some people will be disappointed by this change, but we hope you can understand that we felt that introducing two new carton sizes at two different prices was the best way to react to the fact that, put simply, fruit is more expensive these days.
* Different stores will launch on different dates from June – August, beginning with Sainsbury’s on 8th June
** recommended retail price