Roll call from left to right: Ed, one time star of an innocent love story. Mike, one time innocent mo grower, award winner and extreme snowboarder. Shrimp, one time innocent interviewee. And Dave, one time innocent grass van break down victim. That's right they all used to work with us here at Fruit Towers.
And now they're back together again, in variations on a theme outfits, like a 1980's boy band reform, making the best chewing gum in the land.
After their first 2010 Q1 park bench meeting they’ve unanimously agreed to give away a big box of gum (and some smaller ones for runners-up) to a lucky winner who can answer this probing question.
Instead of using synthetic rubber as a chewy base for gum, Peppersmith make theirs with chicle. Chicle is:
a) freshly laid chicken eggs
b) the sap from the rainforest’s Sapodilla tree
c) one half of Britain’s finest comedy siblings
Just leave your answer as a comment to this blog post and Ed, Mike, Shrimp and Dave will do the rest. Trust them, we trained them well.
This competition has now closed. Big well done to Karen who wins the bumper box of gum and handclaps all round for Steve, Rachael, Stefanie, Philip, Suzanne S, Sophie, Harry, Sue, Tim D and Leanne R who all win a packet. Fresh breath winging its way to you right now.

















































b) the sap from the rainforest’s Sapodilla tree (aka Manikara achras)
Posted by: Ian Beattie | January 12, 2010 at 03:22 PM
Why, the sap from the rainforest’s Sapodilla tree of course Mr. Innocent men!
Posted by: Matt Breakwell | January 12, 2010 at 03:39 PM
b) Sap from the Sapodilla Tree!
Posted by: Tim | January 12, 2010 at 04:21 PM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Simon | January 12, 2010 at 05:09 PM
b)Sap from the Sapodilla tree.
Posted by: Nick Campbell | January 12, 2010 at 05:19 PM
well i don't know whether i'd want to win a box of gum that happened to contain 'one half of Britain's finest comedy siblings', so i'ma have to go with b) -- Chicle is the sap from the rainforest's Sapodilla tree...
Posted by: Louise | January 12, 2010 at 08:01 PM
B)Sap from the Sapodilla Tree
Posted by: Chris | January 12, 2010 at 10:34 PM
b) Sapodilla
Posted by: Nikki | January 13, 2010 at 09:32 AM
It's gotta be the sap from the rainforest’s Sapodilla tree. Very tasty itself, I hear....
Posted by: Llara | January 13, 2010 at 11:31 AM
b) the sap from the rainforest’s Sapodilla tree
Looks like a fantastic product, I'll be looking out for it - do you know which shops it will be appearing in?
Posted by: Harry | January 13, 2010 at 11:32 AM
b) the sap from the rainforest’s Sapodilla tree also known as chicle.
I made chicle gum as a kid from a kit. Very informative it was too. :)
Posted by: Soo | January 13, 2010 at 11:32 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Ellimondo | January 13, 2010 at 11:33 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Barry Bookham | January 13, 2010 at 11:34 AM
b) the sap from the rainforest’s Sapodilla tree
Looks good! Much better than others available!
Posted by: lizzi | January 13, 2010 at 11:34 AM
Well of course the answer is B (Sap). Unless for any reason you're a chicken in which case you may wish to try and knock up some egg based minty gummy goodness. But it probably won't last as long as Peppersmith. And you'd be eating your babies. Which is weird.
Posted by: Tristan | January 13, 2010 at 11:35 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Kirstie | January 13, 2010 at 11:36 AM
b)...
though I used to think they used cats stomachs as a child...rub one...it's like chewing gum!
Posted by: Jimmy | January 13, 2010 at 11:36 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Stephen Ross | January 13, 2010 at 11:37 AM
B) the sap from the sapodilla tree!
Posted by: Katy Urquhart | January 13, 2010 at 11:37 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Pippa | January 13, 2010 at 11:38 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Laura | January 13, 2010 at 11:38 AM
b) the sap from the rainforest’s Sapodilla tree
Sounds good! Will definitely have a try!
Posted by: Stefanie Colburn | January 13, 2010 at 11:38 AM
b) the sap from the rainforest’s Sapodilla tree of course!
Posted by: Jessica Hall | January 13, 2010 at 11:38 AM
Sapodilla Tree Sap
Posted by: Ava | January 13, 2010 at 11:39 AM
that would be b) the sap from the rainforest's sapodilla tree.
Posted by: Ed | January 13, 2010 at 11:39 AM
I know the answer!!!
It is definitely this one:
b) the sap from the rainforest’s Sapodilla tree
Am I right? Do I get a prize?
Posted by: Bryn Jones | January 13, 2010 at 11:40 AM
Got to be B) the sap from the Sapodilla tree. That must be why that other (less natural and I'm sure less tasty) brand is called Chiclets!! a mystery of my childhood solved...
Posted by: Julia | January 13, 2010 at 11:40 AM
i do believe it's the sap from the sapodilla tree. but is sap named after sapodilla, or the other way round?! hmm.
Posted by: Louise | January 13, 2010 at 11:40 AM
b) the sap from the sapodilla tree
Toothpaste looks good :)
Posted by: Rebecca Jakob | January 13, 2010 at 11:41 AM
b) the sap from the rainforest’s Sapodilla tree
Been waiting for some tasty natural stuff...
Posted by: Melissa | January 13, 2010 at 11:41 AM
b) the sap from the rainforest’s Sapodilla tree :-)
Posted by: Jo | January 13, 2010 at 11:42 AM
I'm sure it is:
b) the sap from the rainforest’s Sapodilla tree
Posted by: Joe | January 13, 2010 at 11:42 AM
b) the sap from the Sapodilla tree, although a raw corn kernal can be chewy without the 'licous taste.
Posted by: Anita Sanders | January 13, 2010 at 11:42 AM
o o o its b) sap from the sapodilla tree!
Posted by: emma | January 13, 2010 at 11:42 AM
Sapodilla Tree Sap
Posted by: Ronan | January 13, 2010 at 11:42 AM
B) Sap from from the rainforest’s Sapodilla tree! PLEASE SEND ME SOME YUMMY GUMMY - My breath smells! :) hehe. PS - Love the idea of Natural Gum with none of them nasty artificial chemicals in - Good work Ladies and Gents of Peppersmith! x
Posted by: Kev | January 13, 2010 at 11:43 AM
b) the sap from the rainforest’s Sapodilla tree - that must be why chewing gum in spanish is chicle!
Posted by: Katy McEvoy | January 13, 2010 at 11:43 AM
b) the sap
(at a guess...)
Posted by: Jon Fletcher | January 13, 2010 at 11:43 AM
B- smiley chappies- sap from the rainforest’s Sapodilla tree
Posted by: Hannah | January 13, 2010 at 11:44 AM
to me to you - no of course it isn't! to b) to you more like "the sap from the rainforest's sapodilla tree"
enormous smiles to everyone :-)
Posted by: colette | January 13, 2010 at 11:45 AM
I would hazard a guess at
b) the sap from the rainforest’s Sapodilla tree
Is this new gum veggie friendly?
Posted by: Carrie | January 13, 2010 at 11:46 AM
If I don't say b) will I look really stupid?
No, I've thought about it long and hard, and have not been swayed by anyone elses answer, and I say it comes from b) the sap from the rainforests Sapodillla tree
Posted by: Clair | January 13, 2010 at 11:46 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Jo B | January 13, 2010 at 11:46 AM
b) the sap from the rainforest’s Sapodilla tree..although, I do wonder what it would taste like with answer a) as an ingredients
...maybe a future idea for some new NPD?!
Posted by: Sophie Williams | January 13, 2010 at 11:47 AM
Sapodilla tree sap from the rainforest - B
Posted by: Ben Smart | January 13, 2010 at 11:47 AM
B - SAPPIN ECK its only the sap from a tree aint it!
Posted by: Sarah | January 13, 2010 at 11:47 AM
It's b) the sap from the rainforest’s Sapodilla tree!
Would love to try this!
Posted by: Tina | January 13, 2010 at 11:47 AM
as much as i want to talk about the chicken eggs...
i'm going to have to go with sap from the sapodilla tree! x
Posted by: Fee | January 13, 2010 at 11:47 AM
b) the sap from the rainforest’s Sapodilla tree
PICK ME PLEASE XXXXXX
AND MORE XXXXXX
Posted by: robin atter | January 13, 2010 at 11:47 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Gemma Douglas | January 13, 2010 at 11:47 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: SonyC | January 13, 2010 at 11:49 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Julie Hodge | January 13, 2010 at 11:49 AM
b) the sap from the rainforest's Sapodilla tree
Posted by: Seth | January 13, 2010 at 11:49 AM
b) the sap from the rainforest’s Sapodilla tree
whats the sap-o-dilla yo?
Posted by: Sue Robinson | January 13, 2010 at 11:49 AM
a) freshly laid chicken eggs.
Thanks.
Martin
Posted by: Martin Curtis | January 13, 2010 at 11:49 AM
the sap from the rainforest’s Sapodilla tree
Posted by: Wayland | January 13, 2010 at 11:50 AM
I'm sure I read this somewhere, and freshly laid chicken eggs is leaping out of the screen shouting, "pick me, pick me", but I think I'm going to go for b) the sap from the rainforest’s Sapodilla tree.
Do they do anything with the odilla part of the tree?
Posted by: Wayne | January 13, 2010 at 11:52 AM
Ooh ooh ooh, I know it Sir. Pick me! Pick me!!
b) the sap from the rainforest’s Sapodilla tree...
Posted by: Jules | January 13, 2010 at 11:54 AM
B) The Sap. I've been off the cigs and chewing nicotine gum for the last 2 1/2 years. It's getting to be a habit! If I had a supply of Peppersmith gum I could wean myself off of it and on to something more healthy instead. PS - chewing's great for keeping a firm jaw line!
Posted by: Christine Barnett | January 13, 2010 at 11:55 AM
Answer is: b) the sap from the rainforest’s Sapodilla tree
Posted by: lorraine_p | January 13, 2010 at 11:55 AM
er, derrr!! isn't it a bit obvious??
It's the sap from our old friend the Sapodilla tree, of course!!
Posted by: nev | January 13, 2010 at 11:55 AM
Erm, I think its b) the sap from the rainforest’s Sapodilla tree.
Fingers crossed that the Chewing Gum Gang pick me!
Posted by: Mahj | January 13, 2010 at 11:56 AM
b) the sap from the rainforest’s Sapodilla tree
Pick me i need to rid myself of banana breath!
Posted by: Jess | January 13, 2010 at 11:57 AM
b) the sap from the rainforest’s Sapodilla tree!
Posted by: Maddie | January 13, 2010 at 11:57 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Mckjerral | January 13, 2010 at 11:58 AM
b) the sap from the rainforest's sapodilia tree. xx
Posted by: Joo | January 13, 2010 at 11:58 AM
b) the sap from the rainforest’s Sapodilla tree
ask the audience confirmed that as the 100% most popul;ar answer
Posted by: Claire | January 13, 2010 at 11:58 AM
None of the above. Chicle is actually my dog's name.
Posted by: Ows | January 13, 2010 at 11:58 AM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Sophie | January 13, 2010 at 11:58 AM
The sap from the Sapodilla tree.
What an awesome name for a tree!
Posted by: Chul | January 13, 2010 at 11:59 AM
The sap from the rainforest’s Sapodilla tree. Sounds yummy!!
Posted by: Andrena | January 13, 2010 at 11:59 AM
Sap from the rainforest's spaodilla tree and it might make an excellent addition to our scouts tuck shop as they keep asking for chewing gum and I keep saying no becuase its just a bunch of chemicals
Posted by: Janet | January 13, 2010 at 12:02 PM
I know I know! me me me!!
I think the answer is:
b) the sap from the rainforest’s Sapodilla tree
fingers and toes crossed!
Liz x
p.s. your boys in the pic are brave little soldiers in T-shirts with all that snow around! someone give them a nice hot veg pot to warm up!
Posted by: Liz Haworth | January 13, 2010 at 12:04 PM
b) the sap from the rainforest’s Sapodilla tree.
As the train said: chew, chew!
Posted by: Don Tocher | January 13, 2010 at 12:06 PM
Hmmmm... I'm going to say
b) the sap from the rainforest’s Sapodilla tree
Posted by: Heather | January 13, 2010 at 12:06 PM
I really hope it's b) the sap from the rainforest’s Sapodilla tree!
a) doesn't sound good, and c) just sounds slightly disturbing.
Posted by: Michelle A. | January 13, 2010 at 12:08 PM
I believe the answer is b) the sap from the rainforest’s Sapodilla tree
Posted by: al | January 13, 2010 at 12:10 PM
By a process of eliminiation...I go with b)the sap from the rainforest’s Sapodilla tree. Gee whiz, you really do learn something new everyday. Thanks Innocent.
Posted by: alice cockburn | January 13, 2010 at 12:13 PM
B) sap! Mmmm, mintie sap freshness!
Posted by: Andy Cording | January 13, 2010 at 12:15 PM
b) the sap from the rainforest’s Sapodilla tree
well duh lol
Posted by: xxladyluck13xx | January 13, 2010 at 12:15 PM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Thomas Boal | January 13, 2010 at 12:17 PM
Well I'd have to say
b) the sap from the rainforest’s Sapodilla tree.
I'm on guessing mind and don't mind being corrected if I'm wrong.....
Posted by: Dan Scarfe | January 13, 2010 at 12:18 PM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Antonella | January 13, 2010 at 12:21 PM
b) the sap from the rainforest’s Sapodilla tree
Hurrah!
Posted by: QuiteKate | January 13, 2010 at 12:22 PM
b) the sap from the rainforest’s Sapodilla tree
Posted by: katie hamlin | January 13, 2010 at 12:22 PM
b) the sap from the rainforest’s Sapodilla tree
Posted by: rosieglow | January 13, 2010 at 12:22 PM
Hello,
I do belive the answer is the sap from the rainforest’s Sapodilla tree
Happy chewing gum people!
Posted by: Frances Lamb | January 13, 2010 at 12:25 PM
Freshly laid chicken eggs.
Only joking! It's the natural gum from Manilkara chicle, a tropical evergreen tree native to Central America.
Posted by: Jack Crawford | January 13, 2010 at 12:26 PM
b) the sap from the rainforest’s Sapodilla tree
also known as Manilkara zapota
harvested by Chicleros!
Posted by: Liz R | January 13, 2010 at 12:26 PM
b) the sap from the rainforest’s Sapodilla tree
Posted by: andrew w | January 13, 2010 at 12:30 PM
B) the sap from the rainforest's very famous Sapodilla tree.
Cheers.
Posted by: Margot Carley | January 13, 2010 at 12:31 PM
b.
- now back to work..
Posted by: Laura | January 13, 2010 at 12:31 PM
As I am from Hammersmith and a packet of Peppersmiths is up for grabs and I like to blab...the answer is the sap from the rainforest’s Sapodilla tree!
Posted by: Emma Stevens | January 13, 2010 at 12:34 PM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Miki G | January 13, 2010 at 12:38 PM
Hey,
I'm going with.... B) the sap from the rainforest’s Sapodilla tree
thank you!
Posted by: Michelle Lindsay | January 13, 2010 at 12:40 PM
Everyone (who has access to Wikipedia) knows it is:
b) the sap from the rainforest’s Sapodilla tree.
Posted by: Nicola | January 13, 2010 at 12:44 PM
b) the sap from the rainforest’s Sapodilla tree
Posted by: Jackie | January 13, 2010 at 12:46 PM
why it's
b) Sap from the Sapodilla Tree!
of course ....
Posted by: Kerry | January 13, 2010 at 12:49 PM
Hi, I trust all the other people and I say it is
b) the sap from the rainsorest's Sapodilla tree.
Posted by: simone | January 13, 2010 at 12:51 PM
b) the sap from the rainforest’s Sapodilla tree
While the answer is obvious something else is not. Where to buy this wonderful new product.
Posted by: Anne | January 13, 2010 at 12:55 PM