necking it in norway

Oslo, Norway.

The time is 3 o'clock in the afternoon and I'm on a short break away from Fruit Towers visiting friends.

It's a lot colder than it looks and approaching one of the many 7-Eleven's in the city, I am met with the unexpected sight of a particularly jovial Viking gathering.

Strangely enough, however, everybody has innocent smoothies in their hands. I wasn't expecting this. But perhaps I should have.

innocent launched in Norway just a few weeks ago and it seems our Nordic friends are very excited about it.

A speed drinking competition was quickly organised by a couple of roaming radio hosts.

Ready...

Get set...drink

Faster...

Nearly there...

This nice chap proved to be very talented at drinking very quickly.

From my limited grasp of the Norwegian language, the post-victory interview involved our shaded hero explaining how he had been training hard for the event.

innocent has well and truly landed in Norway, the Nordic folk have been waiting and they are taking their drinking very seriously indeed.