ten percent

Some of you might know that we give 10% of our profits to good causes each year, some of you might not. Either way, we thought it was high time we gave you a quick update on where the majority of that money actually goes.

We set up the innocent foundation in 2004, to help build sustainable futures for the world's poorest people. We're now able to support 18 projects with 15 partners, mainly in countries from which we buy our fruit.

We had some updates from these projects towards the end last year, (which is part of the agreement, so everyone can be sure things are progressing properly), and we've now got them all up on the new website. Andrew D is currently out in Malawi with the Microloan Foundation and his final report will be up there soon.

He's updating us while he's there so keep an eye out for his blogs too.