you fools
Last week we let people know that we're about to retire an old recipe - blackberries and blueberries is currently spending its last few days on the shelves. In its place will come an even more berry-focused recipe (hard to believe, I know, but true), ready to be unleashed at the start of 2008.
Our loyal family members were given an email address (youfools@innocentdrinks.co.uk) where they could tell us if we were goofing up royally. And some people took the opportunity to let us know, pulling no punches. I would like to say that there was a full and frank exchange of views, but mostly we just hid in the corner whimpering while they said the following:
‘Nooooooooooooooooooooooooooooooooooooooo!!!!’
‘You fools isn't strong enough!’
‘Ridiculous... absolutely ridiculous. You should all be ashamed of yourselves.’
‘The war on Iraq; Geri Halliwell's decision to leave the Spice Girls and go solo; Clint Eastwood and Lee Marvin singing in Paint Your Wagon; marrying Brigitte Nielsen; Jordan and Peter Andre having their own TV show; innocent's decision to get rid of the Blackberry & Blueberry smoothie. Schoolboy error, I fear.’
We even received a picture of a small baby dressed as a chicken (we think), looking really grumpy at the prospect of the disappearance of the old recipe. This sight upset us more than words can say.
But we'll get over it. As we hope you will too. Obviously, if you're feeling like giving us some grief, that's what the comments are for, but for now, please trust us when we say that the new recipe is a belter and there will be no need for you to dress your infants as chickens to press your point home.
This really sound like a Government consultation. The People are asked for their opinions, but the final decision has already been made and that's that.
Little by little Innocent are changing...
Posted by: Gowan | December 18, 2007 at 09:28 AM
Oh no. That is my favourite one. *sob*
Posted by: Angus | December 18, 2007 at 09:37 AM
Calm down Gowan. We tested the new recipe versus the old one on hundreds of people and the taste of the new one blew the old one away. The people have spoken...
Posted by: dan at innocent | December 18, 2007 at 12:02 PM
Ah, but you would say that, wouldn't you Dan...if that IS your real name!
I give it three months before Innocent is selling arms to Indonesia and testing crack on orangutans.
Slippery slope, Dan, slippery slope.
On the other hand, if the new flavour turns out to be better (which is a bit of a tall order given it's my favourite as well) all would be forgiven, natch.
Posted by: Stephen | December 18, 2007 at 04:59 PM
Dan is definitely my real name ( and Ian is my middle name - blame my dad). That whole crack/orang-utan thing was working for a while but then the bottom fell out of the market, so we went back to smoothies.
Weirdly enough, I used to live in Indonesia too, but never sold arms. Did sell a moped to a man called Budi. Long story.
Posted by: dan at innocent | December 18, 2007 at 05:24 PM
Oh, noooooooooooooooooooo!!!
Not the blackberry and blueberry one, pleeeaaase!!
It's my favourite one :( booohoooo :(((
Please leave the blueberries in the new one, they're soo good for you, your immune system, your eyesight, everything ,boohoooo, sob sob
Posted by: Elena De Cortes | January 03, 2008 at 03:34 PM
I flew off an e mail when I read the news and god did I moan and gripe like a true Brit,but it seems you guys at Innocent have a new drink with blackberries.Praise be!
Posted by: peter | January 03, 2008 at 09:03 PM
The replacement is so grim.
Looks like you lost a customer, do any of your competitors do a nice blueberry one?
Posted by: Charliemouse | January 30, 2008 at 03:36 PM