buy one get one tree part 2

We had this idea a while ago to plant a tree for every smoothie we sold. We thought we'd call it 'Buy One Get One Tree' and gave it a go. It seemed to work quite well, with over 16,000 trees being registered and planted. Some people got really intoit, like San here.

Then we thought we'd try it again but this time a bit bigger. We're going for 100,000 trees now. That's a lot of trees. They'd cover 200 football pitches if you planted them all next to each other.

So what do you need to do? Well, look out for any of our special 1 litre smoothies with green bits on them (as shown below), register your unique code here and Bob's your uncle. We'll make sure a tree is planted in India or Africa and then looked after for 30 years (by our friends at Carbon Clear who are very good with trees).

You can even add a message to the tree you planted in our virtual forest or donate it to a friend if you're feeling nice.

I called mine Woodie.

 

Comments

[Kirsty]

I absolutely love this idea, more companies could (and should)invest in this kind of programme.

My partner and I will be taking part and having trees in memory of our fathers, who passed away a couple of years ago. Thanks Innocent!

[Frankie Roberto]

What's the point of the whole code business?

[nina]

I would love to buy at least 10 cartons, but unfortunately I can only dream of Innocent smoothies here in Slovenia. I can't wait to visit Scotland again and start every day with one of them.

Many kisses from Innocent fan to all of you in the Fruit tower.

[Sandra]

16,000? I thought it was about 18,900 and something when I registered my last tree. I remember wondering if you would reach 20.000 in the end...
Anyway. Hi.
I’m relatively new to flickr and have just realised that there’s no need for permission before someone else uses the photos that are classified as public (that was probably on the terms I accepted without reading).
I felt very very very flattered though.
My “tree” has now many more “leaves” than when I took those photos. And I can’t tell you how happy I felt when I saw the new Buy One Get One Tree carton on the supermarket shelf!
I fancy planting a little wood, you see. I think I’ll call it Allen
xx

[Valerie Kirkham]

As many parts of Africa suffer from water shortages how are trees going to help them? Trees are plants and need very large quantities of water

[ted at innocent]

Hello Valerie, I've asked our sustainability expert Jess about your question and she has told me:

The community groups who plant the trees are provided with sustainable
agriculture training, and encouraged to use native species that are
suitable for the local climate, amount of rainfall etc so that there
are no adverse effects on the environment.

I hope this answers your question? Please let us know if you'd like to know anymore. We'd be more than happy to answer any other questions about this specific project or our sustainability policy in general.

[ted at innocent]

Hi Frankie.

The purpose of the codes is so that we can match the purchase of a carton with our purchase of a tree. If we didn't have codes then there would be no limits to the number of trees that people could register, which means that we'd bankrupt ourselves by buying millions of trees. We don't want to go bust, hence the codes.

[Sally]

Yay! It's like saving the world without getting your hands dirty. Literally.
xx