innocent drinks our drinks us news family bored? press careers
 
daily thoughts
weekly news

the innocent village fete

our new smoothie of the month

visit our FaceBook page

pop a picture on our pinboard

our ethics
daily thoughts

This is what's on our mind today.
If you fancy getting a weekly digest in your inbox, join the family here

« free learning | Main | madchester innocent music club at the manchester food and drink festival »

October 30, 2007

an update on our compostable bottle

Ecobottle

This weekend saw a piece in the Independent on Sunday questioning our trial of PLA plastics (our eco bottle) this year.  The thrust of the piece was that PLA is not such a good thing. As you may have read in the blog before, we've now made the decision to move away from PLA and go for 100% recycled plastic across the range. Having looked at all the pros and cons, and talked to industry experts, we think that for our bottles it's better to stick to working with waste material (ie recycled plastic), rather than creating bottles from new materials (even though they are made from renewable resources).

We're always up for a debate and, when it comes to environmental issues, it's usually pretty complicated. Sometimes you try new things out  and you don't get it quite right. It's true that the UK isn't quite ready for PLA. Lots of people don't have compost heaps yet. Councils here are just starting to do more composting. When we launched our PLA bottle WRAP (the government recycling body) said it was ok to have small amounts in with PET recycling, and supported the trial at the levels of PLA we'd use in our trial. But the recycling industry are now reporting that they are finding it hard to cope with PLA. We'd definitely checked about the use of GM corn, and knew there was no possibility of contamination from the plastic, so we opted for a scheme where they offset any GM corn with a tonne of non GM corn. If you are ordering in huge quantities, you can make suppliers change the way they behave and that was our goal in the long term. It was a trial after all, and you can't always go to trial with something that is the perfect version of itself.

All we'd really like to say to you is that we'd like to keep being allowed to try new things out. And when we do, we'd love it if you could tell us whether you think it's the right thing to do. We work hard to make decisions we are all proud of, but together we can do this better.

PS. One last thing. Claire's dad put one of our first ever bottles in his compost and it disappeared just fine. Maybe he's got special manure.

Ecobottle_experiment

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/867775/22878594

Listed below are links to weblogs that reference an update on our compostable bottle:

Comments

I HAVE A SEVERE CORN ALLERGY AS DO MANY PEOPLE HERE IN U.K. SO IF YOU USE CORN BOTTLES FOR SMOOTHIES I WILL NOT BE BUYING THEM ANYMORE

Neville,
the post above states;
a) innocent have decided not to use compostable corn bottles. They believe using 100% recycled plastic is a better option.
b) That when looking into GM corn they found there is definitely no chance of contamination from the corn.

Therefore you have nothing to worry about and can carry on smoothie drinking!

Also remember that it is considered rude and shouty to post all in capital letters.

I would be happy with any option that moves away from Tetrapak. Love the smoothies but hate the packaging, the sooner you move forward the better:)

I must admit to being furious to discover (after reading the Independent) that you had used GM corn. GM for goodness sake! Certainly not what I expected of Innocent and feel poorly let down by this. What else aren't you telling us?

Well, we've all just got to do our best haven't we? It's tough to make the exact right choices all the time. At least you're trying, which is certainly more than can be said for a lot (or even most?) of other companies.

And as far as the GM thing goes, I'm not mad for GM, but there is a lot of crazy hysteria around it isn't there?

You're still my No 1 ethical company

I thought the corn bottles were a good idea, especially for people like us who live out in the sticks and don't have a local recycling service. All our waste either goes into our composter or onto the landfill, so this seems like a good idea. The only thing I don't like is the GM thing, I don't understand why everything has to be GM these days.

I'm all confused now!!
I just know they're trying and I'm trying to be good and do enviromentally stuff, and that's good enough for me!

gosh, some people are never happy. Well done for trying your best

Post a comment

If you have a TypeKey or TypePad account, please Sign In

subscribe to this blog's feed




monthly archive
july
june
may
april
march
february
january
december
november
october
september
august
july
june
may
april
march
february
january
december
november
october
september
august
july
june



powered by typepad

 
©2008 innocent drinks

|

sitemap

|

contact us

|

innocent drinks france

|

innocent drinks netherlands

|

innocent drinks denmark

|

innocent drinks belgium

|

innocent drinks sweden

|

innocent drinks germany

|

innocent kids

|

innocent village fete

|

innocent foundation