a homemade innocent advert

Here's a little film that some Danish people made for us, as a sort of test advert. What do you reckon?

Comments

[Darragh Doyle]

Hey Dan,

In a word, NO. In two: NO WAY!!

Yes, "it's a great feeling to be innocent",(I like that quote) but seriously, what you'll be accused of is promoting suicide as an easy way out of problems. Which it isn't.

Maybe I'm not taking it light heartedly enough but I really believe that you'll get far more negative publicity than positive.

Even though he's a fellow countryman, sometimes Wilde's "Any publicity is good publicity" isn't applicable.

I'd imagine that soon after you'd be blogging about the boycott of your products...

Thanks

Darragh

[holly]

we could do better!

holly, nicola and adrian @ skarda films

[Frankie Roberto]

Yeah, I don't like it too much either.

[Nicola Roberts]

Holly is right, we could have done it better.

PS. No potatoes for supper Hannah, Holly is having pea pasta

[Juergen]

not fitting your brand at all... the story could have been told in 15 seconds. And wouldn´t be better. Just boring.

[Timi Phillips]

No no no, i love your products and your ingenuity but this is a no from me too. You can do a whole lot better than this

Timi

[eva sprecher]

i like it, but not for your smoothies, after all commiting suicide is not innocent at all.

[Russell Ince]

Its a good try, but it seems to have missed the point and the ethos of the masters that are 'Innocent,' it does not encapsulate the 'fruity fresh' spirit. Still fair play, for having a go!

[martin]

eeek! I liked it but it would do you way more harm than good.

Surely the bottle should have floated up the screen rather than down?

[Hilde]

It is way too sad to be innocent...

[Ruth Hilbourne]

I liked it and think most people would take it in the spirit it was given, I think the piece itself had a sweet and sour flavour like the taste of a lot of your products ( i love juicy water) and left me laughing
Cheers from Ruth

[Chloe Smith]

I'm sorry, I just don't think it's right for innocent. Too depressing, your adverts are usually refreshing and fun. Move on to the next idea I think!

Devoted drinker (of innocent smoothies lol i'm not an alco.. talking of which they shud be sold in bars.. hmm)

Chloe

[an old friend]

Brilliant! I don't know what everyone else is talking about, this is clearly a genius translation of the innocent brand into Danish idiom.

I especially like the bit where the banana mumbles like he's got a mouth full of cotton wool. When can I see this on TV?

[Lisa]

I thought it was funny, however I do thing you will get a lot of flack from it. I like the format though, maybe they can have another go at it without the element of suicide.

Lisa

[Claire]

brilliant ! Just don't take it too much in a 'reality' way.... but how about being a smoothie as a life after death? Being in a pretty bottle with nice stuff written on it, eing bought happily by some nice customer and making somebody happy and healthy as a second death..... what else could anybody want???
although i agree that the "committing suicide' thing has nothing to do with the innocent spirit.... Danish humour, maybe?

[gemmacat]

that's just way too creepy!

[May]

The whole thing doesn't seem to fit the mood of your brand at all. :S