a homemade innocent advert
Here's a little film that some Danish people made for us, as a sort of test advert. What do you reckon?
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Hey Dan,
In a word, NO. In two: NO WAY!!
Yes, "it's a great feeling to be innocent",(I like that quote) but seriously, what you'll be accused of is promoting suicide as an easy way out of problems. Which it isn't.
Maybe I'm not taking it light heartedly enough but I really believe that you'll get far more negative publicity than positive.
Even though he's a fellow countryman, sometimes Wilde's "Any publicity is good publicity" isn't applicable.
I'd imagine that soon after you'd be blogging about the boycott of your products...
Thanks
Darragh
Posted by: Darragh Doyle | March 02, 2007 at 01:03 PM
we could do better!
holly, nicola and adrian @ skarda films
Posted by: holly | March 02, 2007 at 01:53 PM
Yeah, I don't like it too much either.
Posted by: Frankie Roberto | March 02, 2007 at 02:41 PM
Holly is right, we could have done it better.
PS. No potatoes for supper Hannah, Holly is having pea pasta
Posted by: Nicola Roberts | March 02, 2007 at 04:50 PM
not fitting your brand at all... the story could have been told in 15 seconds. And wouldn´t be better. Just boring.
Posted by: Juergen | March 02, 2007 at 05:49 PM
No no no, i love your products and your ingenuity but this is a no from me too. You can do a whole lot better than this
Timi
Posted by: Timi Phillips | March 02, 2007 at 06:35 PM
i like it, but not for your smoothies, after all commiting suicide is not innocent at all.
Posted by: eva sprecher | March 03, 2007 at 09:58 PM
Its a good try, but it seems to have missed the point and the ethos of the masters that are 'Innocent,' it does not encapsulate the 'fruity fresh' spirit. Still fair play, for having a go!
Posted by: Russell Ince | March 03, 2007 at 11:42 PM
eeek! I liked it but it would do you way more harm than good.
Surely the bottle should have floated up the screen rather than down?
Posted by: martin | March 04, 2007 at 08:54 AM
It is way too sad to be innocent...
Posted by: Hilde | March 05, 2007 at 10:54 AM
I liked it and think most people would take it in the spirit it was given, I think the piece itself had a sweet and sour flavour like the taste of a lot of your products ( i love juicy water) and left me laughing
Cheers from Ruth
Posted by: Ruth Hilbourne | March 06, 2007 at 02:22 AM
I'm sorry, I just don't think it's right for innocent. Too depressing, your adverts are usually refreshing and fun. Move on to the next idea I think!
Devoted drinker (of innocent smoothies lol i'm not an alco.. talking of which they shud be sold in bars.. hmm)
Chloe
Posted by: Chloe Smith | March 06, 2007 at 11:26 AM
Brilliant! I don't know what everyone else is talking about, this is clearly a genius translation of the innocent brand into Danish idiom.
I especially like the bit where the banana mumbles like he's got a mouth full of cotton wool. When can I see this on TV?
Posted by: an old friend | March 12, 2007 at 11:25 AM
I thought it was funny, however I do thing you will get a lot of flack from it. I like the format though, maybe they can have another go at it without the element of suicide.
Lisa
Posted by: Lisa | November 07, 2007 at 05:56 PM
brilliant ! Just don't take it too much in a 'reality' way.... but how about being a smoothie as a life after death? Being in a pretty bottle with nice stuff written on it, eing bought happily by some nice customer and making somebody happy and healthy as a second death..... what else could anybody want???
although i agree that the "committing suicide' thing has nothing to do with the innocent spirit.... Danish humour, maybe?
Posted by: Claire | January 10, 2008 at 11:31 PM